convergence coffee

Convergence Coffee is a conceptual business project developed as part of a business class assignment. This community-focused coffee shop, envisioned for Denver's Union Station, showcases my expertise in branding and messaging for an idea rooted in inclusivity and connection. The brand’s ethos, “Everyone, at the table,” reflects its mission to unite diverse communities and prioritize people over profit.

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The concept blends a bright, playful aesthetic with social impact, offering affordable, high-quality coffee while doubling as a community event space after hours. Initiatives include professional opportunities for underserved groups, such as students, the formerly incarcerated, and the unhoused, alongside grants and scholarships to support community engagement. Marketing strategies were designed to leverage digital platforms like Instagram and TikTok, targeting younger audiences with dynamic and engaging content.

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Through this project, I developed branding, messaging, and positioning that emphasized mentorship, inclusion, and ethical business practices, demonstrating my ability to create a fully realized vision for a socially-driven business.